HK Salon For Men: Brand Graphics & Social Media Growth

Hadiqa Kiani Salon For Men (HK Salon), a premium men's grooming salon in Multan, came to Trellis needing two things: a cohesive visual identity for its service packages, and an Instagram presence that actually reflected the quality of the in-salon experience.

The Challenge

HK Salon's packages — haircuts, grooming, facials, and detox treatments — were being promoted with inconsistent, off-brand graphics. There was no unified look across posts, which made the salon's premium positioning hard to feel online, even though the in-person experience matched it.

Brand-Consistent Package Design

We designed a full set of package graphics in a single, moody black-and-white visual language — high-contrast photography with a dark gradient overlay and clean typography — so every package announcement instantly reads as HK Salon, no matter which platform it's posted to. See the full set below.

Social Media Execution

Beyond static package graphics, we built out a content calendar mixing service promotions, behind-the-scenes grooming content, and seasonal moments (Father's Day, collaborations with local hotels) — all styled consistently with the same black-and-white brand language.

The Results

• ·

  56.6K profile views in the last 30 days

• ·

  86 pieces of consistent, on-brand content published

• ·

  Top individual post reach of 1,460 views

• ·

  A steadily growing, engaged following built on brand consistency rather than one-off posts

The package graphics now double as both social content and in-salon signage — one design system doing the work of what used to take several inconsistent one-off designs. Follower growth is early and compounding as the content library builds — the graphics library below is the foundation that's driving it.