Meta Ads Agency
Trellis is a performance-focused Meta ads agency running Facebook ads management and Instagram ads campaigns for brands across the UK, US, and Pakistan. As a dedicated Facebook ads management agency, we build full-funnel campaigns — cold audience to conversion — with proper funnel architecture, tested creative, and tracking wired correctly so every dollar spent is measurable. Whether you need an Instagram ads agency for a launch or a Meta ads agency to fix an underperforming account, we handle the strategy, creative, and weekly optimization end-to-end.
4.2×
Avg ROAS
100+
Brands Served
8+ yrs
Running Meta Campaigns
UK · US · PK
Markets Served
The honest version.
Most Meta accounts underperform because they're structured to spend money, not make it. We rebuild from the ground up: proper funnel stages, audiences built on real data, creative tested systematically, and tracking wired correctly so every decision is based on what's actually happening.
As a paid social agency and performance marketing agency, we don't treat Facebook and Instagram as a boosted-post channel — every account is run with the same rigor as a Google Ads or programmatic budget: attribution, incrementality, and a weekly optimization routine.
Our approach.
Audit your existing account (or build from scratch if none exists)
Build the funnel structure before spending a penny
Launch creative tests with a minimum viable budget
Scale what works, kill what doesn't — weekly
Who it's for.
- eCommerce brands with a product that has proven demand
- Lead-gen businesses where qualified leads are the metric that matters
- Hospitality and local services looking to fill capacity
- Education providers running intake campaigns
What's included
- ·Full funnel architecture (cold → warm → close)
- ·Audience research, lookalikes, and custom audiences
- ·Creative testing framework — static, video, carousel
- ·Facebook Pixel and Conversions API setup and verification
- ·Weekly bid and budget optimization
- ·Monthly reporting with plain-English commentary
Get a free audit
30 minutes. We'll look at your current setup and tell you straight what's worth fixing.
Campaign types
Campaign types we run.
As a paid social agency and performance marketing agency, we match the campaign type to the objective — not the other way around.
Lead Generation Campaigns
Instant Forms and landing-page funnels built to hand your sales team qualified leads, not just cheap form fills.
E-commerce & Catalog Sales
Dynamic Product Ads and catalog sales campaigns tied to your actual inventory and pixel data — built to scale profitably, not just spend.
WhatsApp / DM Campaigns
Click-to-WhatsApp and DM-driven campaigns — a genuine differentiator in Pakistan specifically, where WhatsApp commerce dominates and most UK/US agencies don't run this campaign type at all.
Awareness & Traffic Campaigns
Reach and traffic campaigns for launches and brand-building, sequenced properly into a retargeting funnel instead of running in isolation.
Meta ads management across the UK, US & Pakistan
We run Meta ads management for clients across three markets with very different buying behavior. UK and US accounts are typically built around Conversions API-verified purchase or lead events and iOS-14+-resilient tracking. Pakistan accounts lean heavily on WhatsApp and DM-driven campaigns alongside standard conversion tracking, since that's where the market actually transacts. As both a Facebook advertising agency and an Instagram ads agency, we adapt the campaign structure to the market — not just the currency.
FAQ
Meta Ads Agency — common questions.
What's the difference between boosting a post and running Meta Ads properly?+
Boosting a post spends money to show existing content to more people — there's no funnel, no audience strategy, and usually no real conversion tracking behind it. Running Meta Ads properly means building campaigns around a specific objective (leads, purchases, calls), with cold/warm/retargeting stages, tested creative, and a Pixel + Conversions API set up so you can see what's actually converting. Boosting is spend; Meta Ads management is a system.
How much should I budget for Meta Ads?+
Ad spend and management fees are separate. Most brands see meaningful signal starting around $1,000–$3,000/month in ad spend, though this varies heavily by industry and average order value. We'll give you a specific number after a free audit of your account, market, and offer — not a generic rule of thumb.
Do you handle Pixel and Conversions API setup?+
Yes — this is done before we launch anything, not as an afterthought. We set up and verify the Facebook Pixel and server-side Conversions API so conversion data stays accurate even with iOS tracking restrictions, and we test it against real events before spending a dollar.
How long before I see results?+
Initial signal (learning phase exiting, early conversion data) usually shows within 1–2 weeks. Meaningful, stable performance most accounts need 4–6 weeks of creative and audience testing to reach — Meta's algorithm needs volume to optimize against, and rushing that phase is the most common reason accounts underperform.
Do you work with businesses outside the UK/US/Pakistan?+
Those are our core markets, but we do take on accounts elsewhere where the fit is right — get in touch and we'll tell you straight whether it makes sense.
